J. C. Penney Company, Inc.

2017 Investor Factbook

Stakeholder: JCPenney Investor Relations
Deliverable: Online PDF uploaded to JCPenney Newsroom website for media and shareholder community

Change for the Better

Associate Giving Campaign Toolkit

Stakeholder: JCPenney Community Relations

Online PDF communication uploaded to JCPenney Giving Internal website to provide campaign
information and instructions to Associates and Store Managers

J. C. Penney Company, Inc.

2014 Summary Annual Report

Stakeholder: JCPenney Investor Relations

Website linked to JCPenney Investor Relations for media and shareholder community

J. C. Penney Company, Inc.

2011 Summary Annual Report

Stakeholders: JCPenney Investor Relations, Board and Executive Team

6-color printed report and online PDF uploaded to JCPenney Investor Relations website for media and shareholder community

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